One woman dies from ovarian cancer every two hours. Yet despite this, 90% of women don’t know the four main symptoms. Symptoms so common, they often get dismissed, or are experienced without women realising.

Just like in real life, the symptoms: this time acting as x4 verified accounts, followed 7,500 people on Twitter. Despite tweeting regularly about the symptoms, the accounts were mostly ignored, just like real life.

On World Ovarian Cancer Day we revealed all, leading to 5.5m views, OCA’s most engaged tweet ever, and over 50% increase in followers.